Poetry Flagship Design & Rollout To design a ladies clothing and lifestyle boutique, catering to the needs of a sophisticated, elegant and feminine clientele.
Our approach was to create a platform around Poetry’s vision “a journey of personal discovery”. By designing a delightfully eclectic collection of beautifully crafted cabinets and nested tables, we recreated that thrilling feeling one gets when you first “discover” an antiques shop filled with exciting and curious things. We developed the shopfitting in such a way that the units are fully adjustable, allowing them to display a wide range of products, all the while keeping their old-world charm.
Aged solid oak tops, hand crafted wrought iron work and worn paint finishes were all used to create a comfortably familiar environment that encourages customers to immerse themselves in the Poetry experience. Everything from the soft monochromatic colour scheme to the store’s scent is designed to create a calming and welcoming feel.
One of the main design development challenges was to retain the signature Poetry look and feel, yet at the same time create an a-la carte solution that works for Poetry’s business model and can accommodate large scale roll-outs. The design concept allows for a large variety of layout possibilities and easily adjustable display options.